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Manager, E-commerce

Manager, E-commerce

Job Title:           Manager, E-commerce 

Department:     Marketing, Strategic Development 

Reports To:       Director, E-Commerce, Social Media & Sales   

                                                                  

Duties include but are not limited to:

  • Manage all online activity concerning traffic acquisition, sales, conversion, and A/B testing and reporting
  • Develop and implement e-commerce strategies to improve website performance
  • Work with developers to improve website speed
  • Work with the sales and marketing team or manage digital marketers to improve quality and traffic acquisition
  • Research market to discover new trends and technologies to improve website performance
  • Analyze various data to deliver data-driven strategies to provide top performance and achieve key performance indicators (KPIs)
  • Oversee or directly manage digital marketing channels across pay-per-click (PPC), search engine optimization (SEO), display, affiliates, and email marketing and social media
  • Develop a content calendar and oversee website uploads and landing pages development
  • Report on performance
  • All other duties as assigned

Qualifications:

  • At least three (3) years of experience in a similar role
  • Experience in managing marketing and tech teams
  • Experience developing and overseeing digital marketing strategies
  • Excellent understanding of web design and web analysis
  • Strong marketing and tech background
  • Understanding and experience in user experience (UX), Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
  • Knowledge of digital marketing channels such as PPC, SEO, Social Media Display, and affiliate marketing channels
  • Knowledge of attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools
  • Degree level in Digital Marketing or related field
  • Graphic Design experience a plus
  • Louisiana Association for the Blind (L.A.B.) is an Equal Opportunity Employer. L.A.B. does not discriminate based on age, sex, race, religion, national origin, disability veteran status, or any other classification protected by federal, state, or local law. L.A.B. is a drug-free workplace. Applicants are required to pass a pre-employment background check and drug screen.

  • Apply via L.A.B.’s website: https://lablind.com/employment.php

Additional Info

Job Type : Full-Time

Education Level : Associate Degree

Experience Level : Mid to Senior Level

Job Function : Marketing, Sales

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